Susan G. Komen is on the forefront of breast cancer research and empowering individuals by connecting them with educational resources and support to beat cancer. October marks Breast Cancer Awareness Month. On Thursday, October 20th, Susan G. Komen Southern New England will host a spectacular runway show titled Catwalk for the Cure.
The show will feature stunning designs from talented Boston designers; including Candace Wu, Joe Malaika and Drea Couture. There will be a gamut of fierce and fearless models strutting on the runway, from cancer survivors and professional models to New England Patriots cheerleaders. If that wasn’t exciting enough, event goers will enjoy signature cocktails from Oysterville Vodka and sparkling rose from 90+ Cellars ; get pampered with a mini-manicure from MiniLuxe and shop luxe leather wares from Gina deWolfe.
Elizabeth DiMartino, Manager, Marketing & Communications at Susan G. Komen® Southern New England, gave Chic Beat the scoop on the evening of events and how you can help fight for the cause.
Chic Beat: Where did the idea come from to host a fashion show?
EDM: Bryan Finocchio, owner of 33 Munroe, is truly the mastermind behind the event. He started the Catwalk series a number of years ago for Komen and we were lucky to connect with him again this year. He’s always wanted to revive Catwalk for the Cure in October and we felt like now was the right time.
Chic Beat: How different logistically speaking is hosting a fashion show in comparison to the other types of events that your organization hosts?
EDM: Catwalk is different because it is not a mass-market peer-to-peer fundraising event like Race for the Cure where we’re erecting tents and encouraging people to fundraise. Catwalk is much more about the small details like making sure that food and beverages are of the highest caliber and ensuring that our guests have an exceptional experience.
Chic Beat: Do you think that fashion can be therapeutic and/or empowering for cancer survivors and those coping with the illness?
EDM: Absolutely! These strong women have endured multiple rounds of chemotherapy and radiation, several different surgeries, and years of strict drug regimens. To be able to pamper them and adorn them in couture fashions, even just for one night, really means the world to us.
Chic Beat: What are you hoping to achieve with this event?
EDM: As with all of our events, our goal is to raise critical funds to help support the vital community organizations that we fund locally and research to find the causes and cures for breast cancer. Raising awareness and giving our survivor models an experience they’ll never forget is so important.
Chic Beat: It’s awesome that there will be cancer survivors walking the catwalk during the show. Why was it important to include cancer survivors as models in the fashion show?
EDM: Breast cancer survivors and those living with metastatic disease are the lifeblood of our organization. Having survivors and thrivers as part of the fashion show is a must.
Chic Beat: How do the proceeds from the evening benefit those impacted by breast cancer?
EDM: Susan G. Komen® Southern New England funds community programs providing education, screening, patient navigation and support services. These programs are made possible by those who donate or take the time to raise funds and are accessible by local residents. We are also funding groundbreaking research to find the causes and cures for breast cancer. This year, our Affiliate area has received an additional $5 million in research funding. We are fortunate to live in an area with some of the world’s top research institutions.
Chic Beat: If folks are unable to attend the event but are interested in contributing to the cause, how can they go about doing so?
EDM: Visit KomenSouthernNewEngland.org to make a donation. Every dollar makes a difference in the local fight against breast cancer and supports your neighbors.
Did you know?
· 1 in 8 women in the U.S. will be diagnosed with breast cancer in her lifetime.
· More than 40,000 men and women die from breast cancer in the U.S. each year.
With such staggering statistics, it’s evident that we all need to take a stand to fight cancer. This is not a faceless disease. We all know someone who has or will be impacted by cancer. Together we can make a difference. Please show your support.